Standing out in the marketing world is the biggest challenge faced by businesses both big and small. The shift to online marketing, social media platforms, and ecommerce has created an environment where even the biggest, most established brands can go unnoticed in the flood of online advertising from brands all around the world. Getting consumers to pay attention has never been tougher.
Brand activations are a cheat code for reaching new audiences. Brand activations and experiential marketing bring your marketing efforts into the real world in a way that will get consumers to pay attention. Brand activations cut through the competition from online, mobile, and out-of-home advertising by getting your team to interact with people face-to-face. By starting in the real world, you can also generate social media interest with the right tie-ins.
#1 Use the Right Technology
Using the right technology can completely transform your campaign. What kinds of technology will help you put together an incredible brand activation? Interactive digital kiosks are one of the best tools you have available for putting together an interactive, innovative experience in public or outdoor environments.
You can rent weather-rated, solar-powered interactive kiosks from BIG Digital that reach wherever you need them to. They support all the technology you need to be the centerpiece of an interactive experience, including Augmented Reality and gamification experiences.
#2 Get Creative with Your Campaign
Next, it’s time for your marketing team to flex those creative muscles. Brand activations need to deliver something new and exciting that will get consumers interested, convince them to stop and pay attention, and get them to start posting about it online.
#3 Tie-in Your Social Media to Generate Online Buzz
Too often, brands start with a campaign idea for their social media platforms, hoping they can grab attention in a crowded field. Unfortunately, they’re competing in a field where people have declining attention spans and their eyes immediately glaze over sponsored posts.
Instead, start with your experiential marketing campaign and create a social media tie-in that incentivizes tie-ins and participation. For example, you can encourage consumers who find your activation to post pictures of themselves with a tag to enter into a high-value contest. It’s a great way to generate organic social media attention from people who can act as brand ambassadors. It’s also an idea that will incentivize people to find your activation and get involved.
#4 Partner with a Festival
Sponsorship activations can improve your campaign’s exposure to the right audiences. Festivals are hyper-charged environments where people are ready to have fun and make memories. They’re willing to try things they might not otherwise if you encountered them during their daily commute.
Festivals also tend to have great data about the demographics that they cater to. Sponsorship activations allow you to target the audiences you want to reach. All your team has to do is come up with an idea that will get them to stop and pay attention.
Brand activations get you noticed in a way that online marketing never can. Not only will people pay attention, but they’ll form lasting, emotional bonds with your brand.